Me & Loki

It took me a long time to like myself — and even longer to begin loving who I am. I’m still on the way, but one thing’s certain: I refuse to leave this world the way I entered it — unwanted.

WANT TO TALK TO ME ABOUT MY STORY?

I Wasn’t Born — I Survived My Way Into This World.

I was born to a 16-year-old girl who couldn’t love me — not because she was evil, but because I was never her choice. My conception wasn’t her will.
I had nothing to do with that, yet I paid for it.

My grandparents raised me. They did their best.
But when my grandmother — the woman who truly mothered me — died, something shattered inside me.
And I spiralled.

Drugs. HIV. Homelessness. Escorting.
Seven years of surviving, not living.

Until one day, I made my pain louder than my shame — and turned it into fuel to help others.

I grew up in Luxembourg, but never belonged.
Truth is, I’ve never really belonged anywhere.
I’m a gay man who didn’t want to be.
I didn’t dream of a “gay life”.
I dreamed of a wife, a child, seeing my eyes in theirs.
But growing up in the ’70s, that dream wasn’t available to boys like me.

So I left home at 16.
And I’ve been searching ever since.
I’ve lived in the U.S., England, France, Germany, Denmark, Poland, Switzerland…
I’m still searching.

You could call me a mongrel.
A man without a home. Without a nation.
And I’m fine with that.

I’ve been a millionaire — and lost it all.
In 2018, I found out I have two biological fathers — the result of chimerism.
One of them is royal.
The other? Pure white trash.
Hence the name: WhiteTrashRoyal.

I’ve spent decades dating versions of my mother.
Choosing rejection — because it felt familiar.
But at 52, I’m done with that.
I know now that I deserve love — real love.
And I’ll give it to myself if no one else can.

Today, I help others do the same.
Through coaching. Through writing. Through radical, unfiltered truth.

I speak four languages.
I’ve lived nine lives.
I’m wildly creative. Deeply organised. Painfully honest.

And here’s what I believe:
If you choose to have children — it becomes your duty to heal your own trauma.
So they don’t have to.

Because the work is yours. Not theirs.

I refuse to leave this world as unwanted as I entered it.
And I won’t let you either.

Alek

Timeline of Work, Achievements, and Transformation

1981
Age 9 – Started working in my mother’s store in Luxembourg

1987
European Investment Bank & UBS – Temporary student placement

1988
Awarded the Medal of Merit by the Grand Duke of Luxembourg – Competitive Figure Skating

1989
Appeared in a François Ozon Film – Paris
Left Luxembourg at 16 – Moved to Dallas, then Los Angeles for 5 years

1991
Contract with Holiday on Ice – Luxembourg

1994
Certified Personal Trainer – London

1998
Appeared in Forbidden Love (Verbotene Liebe) – Cologne
Appeared in 90210 – Los Angeles

1998–2003
CEO & Founder – Killer Dog Inc. (Streetwear retail chain & production company)
Built and ran multiple stores in Cologne, becoming a millionaire before 30

2004
Project Manager – Harrods, London
Managed luxury retail account worth £24M

2006
Certified Life Coach – London

2007
Founded FreshFace Recruitment – London

2008
Founded DuckDeluxe Holiday Homes – Paris

The Turning Point

2009
The woman who raised me — my grandmother — passed away.
With her went the last anchor in my life. What followed was a brutal fall:
I lost my entire family
Contracted HIV through self-destructive behaviour
Fell into drug addiction
Became homeless
Spent 7 years as an escort to survive

But I refused to stay broken.
I made my pain louder than my shame — and turned it into something that could serve others.

Return to Purpose

2017
Published The Loss of Self – Poznań, Poland

2019
Rebuilt and restarted my coaching work – specialising in trauma, identity, and relational healing

2022
Founded WhiteTrashRoyal Agency – coaching, writing, creative support, and web design for outsiders, survivors, and cycle-breakers

Future Vision

To become a meaningful public voice — not for fame, but to bring real, unfiltered self-help to real people.
To awaken a deeper awareness around generational trauma, healing, identity, and what truly matters in life.
To turn lived pain into a movement — and help others reclaim their lives, just like I did.

Alek

How I can help — and how you can help too

No matter who you are — this isn’t one person’s problem. It’s a human crisis. A society-wide wound nobody dares to face. But I do. I have no choice.

Helping you is how I stay sane. Helping you is also how I heal myself.

So if any of this hits home — reach out. Book your free call and let’s talk. Let’s build on that.

And if you hold power, leadership, or resources — step up. Contribute. Donate. Contact me. Let’s stop this cycle together. I need everyone with the courage to help me.

IF YOU’RE LUCKY, YOU MIGHT CATCH ME TODAY.

BOOK AND FIND OUT.

(END OF YEAR PROMO FROM 75 TO 49 EUROS)

Alek

TAKE CARE OF YOURSELF